DM Champ Docs

Find Leads

Find Leads searches for real local businesses — and the people who run them. You fill in a short form (what kind of business, where), and you get back a list of businesses you can review, tag, and import as contacts. Alongside each business, Find Leads also looks for its decision-makers: owners, founders and managers, with their role, their LinkedIn profile, and — where one can be confirmed — a verified work email address.

Find Leads is part of the Champions Circle. If you’re a member it’s already in your sidebar, with nothing to request. Agencies in the Circle can switch it on for an individual client too: open the client’s Edit Sub-Account window and turn Find Leads on under Features. See Champions Circle.

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Leads you find are inert. Importing them creates ordinary contacts with no AI agent assigned and nothing sent. Nothing goes out until you decide to send it.

To have the AI email your leads for you, tick them and press Email with Autopilot: see Cold Email Autopilot.

Open Find Leads in the sidebar and fill in the form.

Field What it does
Keyword The kind of business you want, in plain words: dentists, wedding photographer, accounting firm.
Country Required. Town names repeat around the world, so this keeps the search inside the country you meant.
City The city or town to search in.
Area / street / postcode Optional. Narrows the search to a neighbourhood, street or postcode — Jordaan, Keizersgracht, 1015.
Extra keywords Optional. Added to the search as-is. Anything that narrows down the kind of business you want: vegan, 24/7, luxury.
Max leads Your spend cap. You’re charged 0.25 credits (0.20 on the Champions Circle Insider Rate) per lead that comes back with contact details — leads without any are free — so this is the most a search can cost you.
Contact details Which leads are kept: any, email, phone, email + phone, or a social profile. Find Leads always looks for every contact detail; this only decides which leads make the list. You’re never charged for a lead without any.

Press Search. The first businesses appear quickly, then contact details fill in row by row as each website is checked. A large search keeps widening the area on its own until it reaches your cap, so there’s no “load more” to keep clicking.

You can only run one search at a time. If you want to stop one, press Reset: the search stops for real, and anything already found stays in Saved Leads.

Every email address Find Leads shows is checked against the company’s mail server at the moment you search, including the addresses found on a business’s own website. Addresses that turn out not to exist are removed, so they never reach your list. The rest carry a label:

Label Meaning
Verified The mailbox exists.
Unverified The address could not be confirmed either way: the company’s mail server accepts any address, it did not give a clear answer, or the check could not run. It may still reach them.
Shared inbox A general address such as info@ or contact@ rather than one person’s own. At small businesses the owner often reads it, so these are kept. In the results table this note shows when you hover the label; the list of all a lead’s emails shows it as its own label.

Hover a label to see why an address is unverified. Verified addresses are listed first, and the CSV export has an email_status column with the label of each lead’s first address.

Decision-makers behind the businesses

Where available, a search also looks for the people behind the businesses — owners, founders, and managers. When a person can be matched to a business in your results, they appear in that business’s Key persons column with their name, role, and a link to their LinkedIn profile. People who clearly belong to your search but couldn’t be matched to a specific business in the list show up as their own rows, so you don’t lose them.

For the most likely decision-makers, Find Leads also works out their work email address and checks it against the company’s mail server before showing it. Each email carries a status so you know exactly what you’re looking at:

Status Meaning
Verified This work email is confirmed as a real, active mailbox.
Unverified Our best guess at their work email. It couldn’t be checked, so treat it as unconfirmed.
Catch-all The company’s mail server accepts any address, so the guess couldn’t be confirmed or ruled out.
No email found The usual work-email patterns for this company were tried and none of them exist.
Not checked Nothing to work from — no company domain, or a personal mailbox provider.

Only Verified is a confirmed address. Unverified and Catch-all are guesses built from the company’s usual email format, so they are shown as a guess and never used as the lead’s confirmed email.

Not every business yields a named person, and not every person yields a verified email — that depends on how visible the company and its people are online. Well-established businesses with their own website and LinkedIn presence do best.

Saved Leads

Every lead you find is kept in Saved Leads, across all your searches. This is where you work through them.

You can star the ones worth chasing, add tags, move a lead through your own stages, add custom fields, and export the list to CSV — the export includes each lead’s key persons and their emails.

The Searches button lists every search you’ve run, with what each one found and the credits it used. Click a search to see just its leads in the table behind it — a pill above the filters shows which search you’re looking at, and its × (or the All filter) brings every lead back. From the same list, Find more looks in nearby areas and for similar terms to grow that search, and CSV exports only that search’s leads.

Adding saved leads to a contact list

In Saved Leads, tick the leads you want (or the box in the header to select every lead in view). A bar appears at the bottom of the page with Add to list and Download (and Send to, if you have LinkedIn Outreach; see Sending saved leads to LinkedIn Outreach).

  1. Press Add to list.
  2. Pick one of your contact lists, or press + New list to create one there and then.
  3. Press Add to list to confirm.

Each lead becomes a contact on the way in:

  • If you already have a contact with the same email address or phone number, that contact is added to the list. Nothing about it changes.
  • If not, a new contact is created with the AI off and nothing sent. A lead with an email address becomes an email contact; a lead with only a phone number becomes a WhatsApp contact.
  • A lead without an email address or a phone number is skipped, because there is nothing to reach it on.

A message at the bottom of the screen tells you how many contacts were added to the list, how many of them are new and how many leads were skipped. Adding the same leads again later reuses the same contacts, so you never end up with duplicates.

Adding to a list does not message anyone. If you later want to reach them, you do that yourself from Contacts or a broadcast to the list, exactly as with any other contact, and normal messaging rules apply. Smart lists do not appear in the picker, because they fill themselves from their rules.

Sending saved leads to LinkedIn Outreach

If your account has LinkedIn Outreach (it is part of the Champions Circle), the bar that appears when you tick leads in Saved Leads also has a Send to button, named after LinkedIn Outreach as it appears in your sidebar. It adds the people behind the selected leads to one of your LinkedIn outreach agents, so the agent can reach out to them on LinkedIn.

  1. Tick the leads you want in Saved Leads. The Has LinkedIn filter above the table shows only the leads that have a LinkedIn profile.
  2. Press Send to in the bar at the bottom.
  3. Pick the agent that should reach out to them.
  4. Press Send.

What gets sent:

  • A person you found (a row with a name and a role) is added with their own LinkedIn profile.
  • A business is added through its Key persons: every key person with a LinkedIn profile is added as their own lead.
  • Leads without a LinkedIn profile are skipped. The message at the bottom of the screen tells you how many people were added, how many were already in LinkedIn Outreach and how many leads were skipped.

Sending does not message anyone. The people land in the agent’s leads, are scored against its ideal customer profile like every other new lead, and the agent decides who to reach out to and when, within its own daily limits. Sending the same leads again does not create duplicates.

Good to know:

  • You can send up to 500 leads at a time. For more, send them in batches.
  • The agent needs a LinkedIn account to send from. An agent without one is marked No LinkedIn account yet in the list, and you add the account to it in LinkedIn Outreach first.
  • If you have no agents yet, or have never opened LinkedIn Outreach, the window has a button that opens it so you can set one up.

Find leads from an automation

The Find leads action in Automations runs the same business search from a workflow, so a list can be built and sent without anyone opening the Find Leads page: a form submission or a webhook brings in what to search and where, the step finds the businesses, and a later step emails the list, sends it on WhatsApp or adds the rows to a sheet. The step runs as the account that owns the automation, under that account’s Find Leads access, fair use limits and credits.

What you fill in

Field What it does
What businesses The kind of business, in plain words: dentists, wedding photographer, accounting firm. Can come from the trigger, for example ${trigger.keyword}.
Where The city or town. Add the country when the name exists in more than one place, like Durham, United Kingdom.
Country code Optional two letter code (US, GB, NL). Leave it empty and it is worked out from the location.
How many 1 to 50, 25 when empty. More businesses take longer to check; a bigger list is a job for the Find Leads page.
Only businesses with a verified email On: businesses without a verified email are left out of the list the step hands on. Off: every business found is kept, with or without an email.
Reuse a recent search of the same query On (the default): when this account already ran the same search in the last 30 days, that list is returned at once and nothing is charged. Off: a new search runs every time, and only businesses the account does not have yet are added.
Use an existing search Optional. The id of a search this account already started, for example ${trigger.search_id} from a webhook. The step waits for that search to finish and hands on its list instead of running a new one. A search that is not on this account is never used: with a keyword and place filled in the step runs a normal search instead, without them it fails. Charged once, when that search’s list is handed on.

What the step hands to later steps

Output Contents
count How many businesses are in the list.
leads The businesses: name, website, phone, email, email_status (verified, unverified or none), address, category, rating, review_count.
summary_text A short plain list of the first ten (name, phone, email or website), ready to drop into a WhatsApp or email message, with “and N more in the full list” when there are more.
csv_url A download link to the full list as a CSV, the same columns as the export on the Find Leads page. The link works for 7 days and needs no sign in, so it can go straight into a message.
search_id, found_count, reused The search’s id, how many businesses the search found before any filter, and whether an earlier search was reused.

Good to know:

  • It takes a few minutes. Each business’s website is read and each email checked while the step runs. The automation waits for it; the steps after it start when the list is ready.
  • Credits are the same as on the page. 0.25 credits (0.20 on the Champions Circle Insider Rate) per business that comes back with a contact detail, nothing for a reused search, nothing when the step is refused. An account without Find Leads, or without enough credits, fails the step with a clear reason and nothing is charged.
  • One search at a time per account. When another search of the same account is still running, the step waits for it instead of failing.
  • Test step runs a real search and is charged like one. Keep How many small while testing.

Credits

You are charged 0.25 credits (0.20 on the Champions Circle Insider Rate) for each lead that comes back with at least one contact detail (an email, a phone number, or a social profile — a verified decision-maker email counts too). A few more consequences worth knowing:

  • A lead with no contact details at all is never charged.
  • A business you already have from an earlier search isn’t saved or charged twice.
  • Re-running an older search doesn’t add decision-makers to the businesses you already own. The people found by the re-run appear as their own rows instead, and those rows are new leads, so they’re charged like any other lead with contact details.
  • The Max leads cap is the ceiling on what one search can cost you.
  • Sometimes a search returns a few extra leads beyond your cap. Those are free.
  • Decision-makers and email verification are included — they don’t cost extra.

Your balance and history are on the Billing System page.

Good to know

  • Contact details come from each business’s own website. No website usually means no email, though the phone number is often still there. In markets where small businesses run on social pages instead of websites, expect more phone numbers and fewer emails.
  • Decision-maker coverage varies by market. Businesses whose owners are on LinkedIn are found far more reliably than ones with no online presence beyond a listing.
  • Fair use. Find Leads has daily and monthly limits per account on how many searches you run and how many leads they add, set well above normal prospecting. A search that would go past a limit brings back fewer leads, and once a limit is reached a message tells you when it resets.
  • Contact people responsibly. These are real businesses and real people who haven’t asked to hear from you. Local marketing and anti-spam rules still apply, and so do the rules of whichever channel you message them on.

Need help?

If a search behaves unexpectedly, note the keyword, city and country you used and reach out via our email support.