RSS feeds, plugs and analytics
RSS feeds: blog articles become posts
Turn each new article from your blog or news site into a post on the channels you pick. Set it up under Settings, RSS feeds (for the brand picked at the top). Click Add a feed, then:
- Paste your feed address.
- Pick the channels.
- Optionally write a template. Use
{title},{link}and{description}; leave it empty to post the title and the link. - Pick what happens with each new article: Schedule automatically posts it on its own a few minutes after Postbird finds it, Save as draft keeps it as a draft in your calendar until you check and schedule it.
Articles already in the feed when you add it are skipped, so only new ones become posts.
Plugs: act when a post does well
A plug does something once a post reaches a number you pick, within a number of days. Set them up under Settings, Plugs, with Add a plug. Pick a channel, the number (likes, comments, shares or views), and what to do:
- Reply with a link or offer under the post, for example a link or an offer.
- Post it again.
Each post triggers a plug once at most. Plugs only work on channels that report these numbers.
Analytics
The Analytics tab shows how the brand’s posts did over the period you pick: how many went out and failed, and the likes, comments, shares and views each platform shares, per platform and for your top posts. Numbers appear once your channels report them. Some platforms do not share them, so those channels show the post count only.
To send these results to a client, click Download PDF or set up an emailed report under the numbers. See client reports.
Under the charts, Best times to post shows the days and hours your posts do best and can set your queue to them. See Best times to post.
Clicks on the links in your posts are counted by Postbird itself and show for every network: see short links and link clicks.