Best times to post
Postbird learns when each of your channels gets the most likes, comments and shares, and suggests the days and hours to post. Times are always in your brand’s time zone.
See your best times
Open Analytics. The Best times to post card shows your week as a grid: one row per day, one square per hour. Darker squares are better times. Point at a square to see the day and hour, and the strongest times of the week are listed under the grid as Top times.
Pick All channels to see every channel of the brand together, or pick one channel to see its own best times.
When a channel has not posted enough yet for Postbird to learn from, it shows a general suggestion for that network instead, and the card says so. As your posts go out and their numbers come in, the suggestion moves toward what works for your own audience. Channels on platforms that do not share numbers keep the general suggestion.
Schedule a post at the best time
In the composer, pick your channels, then click the Best time button (the sparkle next to the date). The post is set to the next of the best times for those channels that no other scheduled post already has. Check the date, then click Schedule.
Use best times for your queue
Posts added to the queue go out at the next free queue time of the channel. To make those the best times:
- Open Analytics and click Use best times on the Best times to post card. With one channel picked in the card, only that channel changes.
- Pick how many times a week each channel should post.
- Pick Add to the times you have to keep your current queue times, or Replace the times you have to use only the best ones.
- Check what each channel gets, then click Set queue times.
You can still change any channel’s queue times by hand under Channels.
Ask your AI assistant
Connected through the Postbird MCP address or API, your assistant can ask “when should I post on LinkedIn?” (get_best_times) and set the queue to the best times (use_best_times). The answer includes the next free best time, ready to schedule a post at.