DM Champ Docs

Client reports: PDF and emailed reports

Postbird turns a brand’s results into a PDF report you can download or have emailed to a client every week or month. The report carries the brand’s own name and its logo, or its first letter when the brand has no logo.

What is in a report

  • Overview: posts made and published, and the impressions, likes, comments, shares, saves and link clicks the networks report, each with the change against the period before (the same number of days right before it).
  • Posting volume: how many posts went out on each day.
  • By network: posts and engagement per network. A network that does not share its numbers says so instead of showing zeros.
  • Best days: which weekday your posts got the most engagement per post.
  • Top posts: your best posts with their picture when they have one, the network, the date, the text and its numbers.

The numbers are the same ones the Analytics tab shows.

Download a PDF

  1. Open Analytics and pick the brand at the top.
  2. Pick the period: 7, 30 or 90 days.
  3. Click Download PDF.

Email a report every week or month

Under the numbers on the Analytics tab, the Emailed reports card sends the brand’s report on a schedule.

  1. Click Email a report.
  2. Pick Weekly or Monthly, the day and the time. The time is in the brand’s time zone.
  3. Add up to 10 email addresses under Send to, separated by commas.
  4. Optionally add a message. It shows above the numbers in every email.
  5. Click Save.

A weekly report covers the 7 days before the day it is sent. A monthly report covers the whole previous month. The email comes from the brand’s name with the PDF attached, and when your client replies, the reply goes to your own email address. If your workspace has its own email sending set up, the report is sent from that address instead.

Posts in any language show in the PDF, including Arabic, Hindi, Hebrew, Thai, Chinese and Japanese. Emoji are left out of the PDF.

Each report in the list shows when the next email goes out and how the last one went:

  • Send now sends the report to its addresses right away, for the dates it would cover today. The schedule does not change, so it is a handy test.
  • The switch pauses a report. Nothing is sent while it is off; turning it back on picks the next time on the schedule.
  • Edit changes the timing, the addresses or the message. Delete stops it.

A brand can have up to 5 emailed reports.

Reports from your AI assistant or the API

Your AI assistant can make the same report: ask it for a PDF report of a brand for a period, and it gets a download link that works for 7 days, or has the report emailed to the addresses you name. It can also list, create, change, pause and delete emailed reports. See API keys and AI assistants (MCP).