Champions Circle #

Overview #

The Champions Circle is a paid add-on membership. It is not a plan and not an upgrade - your existing plan stays exactly as it is, and everything included in it keeps working the same way.

In short: one payment, no subscription and no renewal, and the membership does not expire. You get a block of AI credits, a permanently reduced credit rate, tools you can resell to your own clients, and a direct line into what gets built next. The full list is below.

There is also nothing live to attend - no course, no calls and no webinar. The teardowns are recorded videos and everything else is self-serve inside the app.

Membership is sold in windows. When the doors are closed there is nothing to buy, and a waitlist is offered instead.

What membership includes #

Once you are a member this same list appears in the app, under Settings → Billing, with a link to each item.

10,000 AI credits, added once #

Champions Circle membership adds 10,000 AI credits to your balance as a one-time top-up. They are ordinary credits and they do not refill each month.

The Insider Rate: 20% off Max and Mini AI actions, Lead Finder leads and automations #

Champions Circle membership permanently reduces three rates: every AI action on the Max or Mini model, every Lead Finder lead, and every automation run and AI step cost 20% fewer credits.

Unlimited AI on WhatsApp Web #

Members can put a WhatsApp Web number on a flat 250 credits per 30 days, after which the AI’s replies and everything it does inside conversations on that number cost nothing. Membership gives you access to this option; it does not include any numbers for free. Every number you switch costs 250 credits per 30 days, and you can switch as many of your WhatsApp Web numbers as you like. It is for WhatsApp Web numbers only.

Every Circle member can use it, there is nothing to request. Being a member does not switch any number on: nothing changes on your numbers until you switch one. Each WhatsApp Web number is switched on its own card under Settings → Channels → Channels, and can be switched back at any time. See Unlimited AI on a WhatsApp Web number for what it covers and what a switch costs.

Every membership benefit #

What happens after you join #

Use the same email address you log into DM Champ with. Everything is applied to that account automatically.

1. Your account is upgraded. 10,000 credits land on your balance, the Insider Rate becomes active and your Lead Finder access is switched on. A Circle Member marker appears at the top of Settings → Billing, which is the quickest way to check your membership is live. This normally takes under a minute. If you already had the app open, log out and back in.
2. Everything else is inside the app. Open Champions Circle in the menu: your website templates, your credits, the quarterly teardown request, the monthly teardown archive and early access all live there.
3. The members-only classroom unlocks. This lives inside the existing DM Champ community on Skool and holds a single welcome page that points you back to the Circle area in the app. There are no videos in the classroom. The walkthrough videos are on the Circle page of the website, and the teardown archive fills up inside the app as recordings are made. You need to be a member of the Skool group first, under the same email you paid with. If the classroom still looks locked, wait five minutes and refresh.

If something has not appeared after 15 minutes, reply to your receipt email and we will sort it out the same day. The most common cause is a different email address on the payment than on the DM Champ account, which we can fix by hand.

The Insider Rate explained #

The Insider Rate takes 20% off three things: every lead you pull in Lead Finder, every AI action on the Max model and its lighter sibling Mini, and your automations.

In Lead Finder, you are charged 0.25 credits for each lead that comes back with at least one contact detail, an email, a phone number or a social profile (0.20 on the Champions Circle Insider Rate). A lead with no contact details costs nothing, and a business counts as one lead however many emails it has. On AI actions the Insider Rate means 0.2 credits on Max instead of 0.25, and 0.12 on Mini instead of 0.15. On automations it means 0.2 credits when a run starts instead of 0.25, and 0.2 for each AI step inside it instead of 0.25.

It does not apply to everything. Actions on the Pro tier are billed at the normal rate, and so are channel fees such as the monthly WhatsApp Web connection or a LinkedIn seat. WhatsApp template messages are unchanged too, because those carry a per-message fee we pay to the provider on your behalf.

You do not need to switch anything on. The reduced rate is applied automatically. The Max and Mini options under AI quality show your member price rather than the standard one, and your credit usage history shows it too.

If you run an agency, the Insider Rate also applies automatically to what your pool pays for every client sub-account’s Max actions — while each client’s own balance keeps burning the standard 0.25 (or whatever rate you set per client), so the difference is margin for you. See Managing Client Sub-Accounts.

If you want the Insider Rate to apply to your bot’s replies as well, set that agent’s model to Max (or Mini).

The Circle area in the app #

Members get their own area inside the app. Open Champions Circle in the sidebar, or go straight to it from the search palette. It opens on Membership: a one-glance overview of everything your membership includes, live counters showing what the membership has already paid you back (credits saved by the Insider Rate, leads pulled, teardowns received), and — once requests start shipping — a “Built by the Circle” list of features that exist because a member asked. Each perk has its own tab:

• Members — the wall: every champion’s face, name, one-line intro and website link, all set by the member themselves.
• Requests — the feature-request board (see below). When a new group of members joins, a pinned welcome thread appears there so everyone can say hi.
• Templates — your website templates, with a one-click download and the hosting setup guide. No codes or external forms, your login is your access.
• Credits — your 10,000 credits and how the Insider Rate works.
• Teardown — the quarterly teardown request form, plus the monthly archive of recorded teardowns.
• AI Snapshots — ready-to-use agent templates, each posted as a thread you can comment on. Open a snapshot and click Install: you see what it contains, fill in your own details for each {{placeholder}} (business name, links, prices and so on), pick the account to install it in, and the agent is created there with everything the snapshot carries, FAQs included. It arrives paused, so check it, connect it to a channel and switch it on when you are ready. A few templates are copy only: click Copy template (or Download .txt), create a new agent, open Bot Settings → Edit as text, paste, and replace every {{placeholder}} yourself. Copy works on the installable ones too, when you want to paste a template into an agent you already have. Questions about a template go in its comments. Got numbers of your own? Use Share your win — we review every submission and the best ones become the next snapshot.
• Early Access — first access on new products and features before they launch. Anything currently open is listed with a request button; once we approve it you get an email and the feature appears in your menu (log out and back in if you don’t see it right away). If a feature sends your data through an additional provider, its card says which one, and requesting access counts as your authorisation for that provider. LinkedIn works the same way: until you request it, the LinkedIn card under Settings → Channels → Channels shows as locked with a Request access link to this page. Access to LinkedIn belongs to the login that requested it: it does not pass to your client sub-accounts and switches nothing on for them, and nothing is charged until a LinkedIn account is actually connected (250 credits per 30 days per connected account, see What uses credits).

The Champions Circle entry in the menu and in search is shown to members only, and to team members of a member account. Anyone else who follows a link to the Circle area can still browse it and the request board as a preview with an invitation to join, but only members can post, vote, comment and use the perk tabs.

The request board #

On the board you can:

1. File a request. Click New request, give it a short title and as much detail as you like, and attach up to 4 images (screenshots help a lot). You can post 4 new requests every 30 days, and have up to 10 open at a time.
2. Upvote other members’ requests. The vote count helps decide what gets built next. Click the arrow again to take your vote back. You can vote on 4 other members’ requests every 30 days; the vote on your own request is free.
3. Join the discussion. Click any request to open it and reply — comments support images too, any web address you paste becomes a clickable link, and every post shows who wrote it, with the profile photo from your account settings. You can post 4 comments every 30 days.
4. Follow the status. Every request moves through Open → Planned → Building → Shipped (or Declined, always with a reason). Status changes and replies from the team show up directly on the request.

The limits run on a rolling 30 days: each request, comment or vote frees up again 30 days after you used it. The board shows how many you have left next to the New request button, the vote arrows and the reply box, with the date the next one frees up. Deleting a request or comment, or taking a vote back, does not give it back. Likes on replies are not limited.

The board has two views, switched with the List / Board toggle next to the sort buttons. List is the default: one row per request, with status chips at the top to show only Open, Planned, Building, Shipped or Declined requests. Board lays the same requests out as columns, one per status, so you can see at a glance what is being built and what has shipped since you last looked. Voting, opening a request and editing your own work the same in both views, and the app remembers which view you used last.

You can edit your own requests and replies at any time (they get a small “edited” marker), like other members’ replies with the heart button, and withdraw your own request while it is still Open. To set your profile photo, go to Settings → Profile.

You also get an email when something happens to your request: when it changes status, when the team leaves a note, or when another member replies. When any member’s request ships, every member hears about it — and a short weekly digest rounds up new requests, status changes and new members (quiet weeks send nothing).

Common questions #

Is this a plan upgrade? No. Your plan, limits and features are untouched. The Circle sits alongside them.

Is it included in my lifetime deal? No. The Circle is a separate one time purchase and was never part of any lifetime deal tier, so there is nothing to claim or enroll in for free. The credits your tier came with are already on your balance; the 10,000 Circle credits only come with the membership.

Can I get a refund?

Yes, within 14 days of the payment, no questions asked. Email support from the address you paid with and the full amount is refunded; the membership, the 10,000 credits and the Insider Rate are removed from the account at the same time.

Is it a subscription? No. It is one payment, nothing recurring, and the membership does not expire.

Is there a webinar or a call I need to attend? No. Nothing about the Circle is live. The quarterly teardown and the monthly archive are recorded videos you watch when it suits you, and every other benefit is switched on inside your account.

Does my plan get worse if I do not join? No. Nothing is ever removed from a plan you already bought, and platform features continue to ship free to every plan.

Are future products included? No, and this is deliberate. Members get member pricing and first access on everything launched next, rather than a promise of unbuilt products. Platform features continue to ship free to everyone.

When do the doors open again? We do not publish a schedule. When a window is closed, you can join the waitlist and you will hear first.

I paid with a different email than my DM Champ account. Reply to your receipt email with both addresses and we will move the membership across manually.