Champions Circle #

Overview #

The Champions Circle is a paid add-on membership. It is not a plan and not an upgrade - your existing plan stays exactly as it is, and everything included in it keeps working the same way.

In short: one payment, no subscription and no renewal, and the membership does not expire. You get a block of AI credits, a permanently reduced credit rate, tools you can resell to your own clients, and a direct line into what gets built next. The full list is below.

There is also nothing live to attend - no course, no calls and no webinar. The teardowns are recorded videos and everything else is self-serve inside the app.

Membership is sold in windows. When the doors are closed there is nothing to buy, and a waitlist is offered instead.

What membership includes #

Once you are a member this same list appears in the app, under Settings → Billing, with a link to each item.

10,000 AI credits, added once #

Champions Circle membership adds 10,000 AI credits to your balance as a one-time top-up. They are ordinary credits and they do not refill each month.

The Insider Rate: 20% off Max and Mini AI actions and Lead Finder leads #

Champions Circle membership permanently reduces two rates: every AI action on the Max or Mini model, and every Lead Finder lead, cost 20% fewer credits.

Every membership benefit #

What happens after you join #

Use the same email address you log into DM Champ with. Everything is applied to that account automatically.

1. Your account is upgraded. 10,000 credits land on your balance, the Insider Rate becomes active and your Lead Finder access is switched on. A Circle Member marker appears at the top of Settings → Billing, which is the quickest way to check your membership is live. This normally takes under a minute. If you already had the app open, log out and back in.
2. The members-only classroom unlocks. This lives inside the existing DM Champ community on Skool. You need to be a member of that group first, under the same email you paid with. If the classroom still looks locked, wait five minutes and refresh.
3. Everything else is in the classroom. Your website templates, the quarterly teardown request and the monthly teardown archive. Start with the welcome module.

If something has not appeared after 15 minutes, reply to your receipt email and we will sort it out the same day. The most common cause is a different email address on the payment than on the DM Champ account, which we can fix by hand.

The Insider Rate explained #

The Insider Rate takes 20% off two things: every lead you pull in Lead Finder, and every AI action that runs on our in-house models — the Max model and its lighter sibling Mini.

In Lead Finder, you are charged 0.25 credits for each contact email address found (0.20 on the Champions Circle Insider Rate). A result with only a phone number and no email costs nothing, a search that finds no emails costs nothing, and a business with two contact emails counts as two. On AI actions the Insider Rate means 0.2 credits on Max instead of 0.25, and 0.12 on Mini instead of 0.15.

It does not apply to everything. Actions on the Pro or the deprecated Economy tier are billed at the normal rate. WhatsApp template messages are unchanged too, because those carry a per-message fee we pay to the provider on your behalf.

You do not need to switch anything on. The reduced rate is applied automatically. The Max and Mini options under AI quality show your member price rather than the standard one, and your credit usage history shows it too.

If you run an agency, the Insider Rate also applies automatically to what your pool pays for every client sub-account’s Max actions — while each client’s own balance keeps burning the standard 0.25 (or whatever rate you set per client), so the difference is margin for you. See Managing Client Sub-Accounts.

If you want the Insider Rate to apply to your bot’s replies as well, set that campaign’s model to Max (or Mini).

The Circle area in the app #

Members get their own area inside the app. Open Champions Circle in the sidebar, or go straight to it from the search palette. It opens on Membership: a one-glance overview of everything your membership includes, live counters showing what the membership has already paid you back (credits saved by the Insider Rate, leads pulled, teardowns received), and — once requests start shipping — a “Built by the Circle” list of features that exist because a member asked. Each perk has its own tab:

• Members — the wall: every champion’s face, name, one-line intro and website link, all set by the member themselves.
• Requests — the feature-request board (see below). When a new group of members joins, a pinned welcome thread appears there so everyone can say hi.
• Templates — your website templates, with a one-click download and the hosting setup guide. No codes or external forms, your login is your access.
• Credits — your 10,000 credits and how the Insider Rate works.
• Teardown — the quarterly teardown request form, plus the monthly archive of recorded teardowns.
• AI Snapshots — ready-to-use agent templates, each posted as a thread you can comment on. Open a snapshot, click Copy template (or Download .txt), create a new agent, open Bot Settings → Edit as text, paste, and replace every {{placeholder}} with your own details before you switch it on. Questions about a template go in its comments. Got numbers of your own? Use Share your win — we review every submission and the best ones become the next snapshot.
• Early Access — first access on new products and features before they launch. Anything currently open is listed with a request button; once we approve it you get an email and the feature appears in your menu (log out and back in if you don’t see it right away). If a feature sends your data through an additional provider, its card says which one, and requesting access counts as your authorisation for that provider.

Everyone can open the Circle area and browse the request board, but only members can post, vote, comment and use the perk tabs — for everyone else it is a preview with an invitation to join.

The request board #

On the board you can:

1. File a request. Click New request, give it a short title and as much detail as you like, and attach up to 4 images (screenshots help a lot). You can have up to 10 open requests at a time.
2. Upvote other members’ requests. The vote count helps decide what gets built next. Click the arrow again to take your vote back.
3. Join the discussion. Click any request to open it and reply — comments support images too, any web address you paste becomes a clickable link, and every post shows who wrote it, with the profile photo from your account settings.
4. Follow the status. Every request moves through Open → Planned → Building → Shipped (or Declined, always with a reason). Status changes and replies from the team show up directly on the request.

The board has two views, switched with the List / Board toggle next to the sort buttons. List is the default: one row per request, with status chips at the top to show only Open, Planned, Building, Shipped or Declined requests. Board lays the same requests out as columns, one per status, so you can see at a glance what is being built and what has shipped since you last looked. Voting, opening a request and editing your own work the same in both views, and the app remembers which view you used last.

You can edit your own requests and replies at any time (they get a small “edited” marker), like other members’ replies with the heart button, and withdraw your own request while it is still Open. To set your profile photo, go to Settings → Profile.

You also get an email when something happens to your request: when it changes status, when the team leaves a note, or when another member replies. When any member’s request ships, every member hears about it — and a short weekly digest rounds up new requests, status changes and new members (quiet weeks send nothing).

Common questions #

Is this a plan upgrade? No. Your plan, limits and features are untouched. The Circle sits alongside them.

Is it included in my lifetime deal? No. The Circle is a separate one time purchase and was never part of any lifetime deal tier, so there is nothing to claim or enroll in for free. The credits your tier came with are already on your balance; the 10,000 Circle credits only come with the membership.

Is it a subscription? No. It is one payment, nothing recurring, and the membership does not expire.

Is there a webinar or a call I need to attend? No. Nothing about the Circle is live. The quarterly teardown and the monthly archive are recorded videos you watch when it suits you, and every other benefit is switched on inside your account.

Does my plan get worse if I do not join? No. Nothing is ever removed from a plan you already bought, and platform features continue to ship free to every plan.

Are future products included? No, and this is deliberate. Members get member pricing and first access on everything launched next, rather than a promise of unbuilt products. Platform features continue to ship free to everyone.

Can I get a refund? Yes, within 14 days. The refund is the price minus any credits you have already used at the standard credit rate.

When do the doors open again? We do not publish a schedule. When a window is closed, you can join the waitlist and you will hear first.

I paid with a different email than my DM Champ account. Reply to your receipt email with both addresses and we will move the membership across manually.