DM Champ Docs

Brand Profile and Knowledge

Every brand in Postbird has a brand profile: what the business does, who it is for, how it talks, and the facts it can stand behind. Everything the AI writes or makes for that brand follows it: Write with AI drafts, Hashtags suggestions, Make an image, and the inbox’s suggested replies to comments. Two brands in one account each keep their own voice.

Open it from Settings, Brand profile (for the brand picked at the top), from the brand switcher, Brand profile, or from a brand’s edit window.

Fill it from your website

  1. Under Fill from website, paste the brand’s website, for example yourbrand.com.
  2. Click Fill from website. The AI reads the page and fills in the fields below: what the business does, who it is for, the tone, the language, a call to action, links and the image style.
  3. Check every field and change what is off. Nothing is saved yet.
  4. Leave Also add … to the knowledge ticked to keep the page’s text as knowledge.
  5. Click Save profile.

Filling from a website costs the same as one round of AI drafts (0.25 credits), and nothing if the page cannot be read. If your account uses its own AI key, it runs on that key instead.

Voice

  • What the business does and Who it is for: a few plain sentences. The AI stays on topic and writes for these people.
  • Tone of voice: pick one or more, such as Friendly, Professional or Playful, and add anything else under More about the voice. A tone you pick in Write with AI wins for that one post.
  • Languages: the languages the brand posts in. The first is the default; ask for another language in the brief and the AI writes in that one.
  • Emoji: None, Some or Lots. No preference leaves it to what is usual on each network.
  • Call to action: what you usually ask readers to do at the end of a post.
  • Your links: links the AI may put in posts. It never makes up other links.

Sad or serious posts (a condolence, an apology, an outage) always stay plain: no emoji, no hashtags and no sales call to action, whatever the profile says.

Words and hashtags

  • Words and phrases to use: words that sound like the brand.
  • Words to never use: the AI leaves these out.
  • Hashtags in posts: None, A few or Many.
  • Hashtags to always add: for example your brand tag. Hashtags suggestions put them first on networks that use hashtags.
  • Hashtags to never use: never suggested and never added.

Press Enter after each word, language or hashtag.

Image style

Brand colours (colour codes such as #2f6df2), Mood, Style and Never show are used every time you click Make an image for this brand.

Click Save profile at the bottom when you are done. The next AI draft, hashtag suggestion or image uses it.

Knowledge

Knowledge is the facts the AI may state in posts and replies: prices, products, offers, opening hours, answers to common questions. For each post it uses the facts that fit, and it never contradicts them. A post about something else gets none of them.

  • Add a fact: type a title and the fact, offer or answer, then click Add.
  • Add a web page: paste a page address, for example your pricing page. Postbird reads the text on it.
  • Add a file: a PDF, Word, text, CSV or spreadsheet file. Postbird reads the text in it.

Click the pencil next to a typed fact to change it, or the bin to remove any entry. Adding pages and files is free.

With the API or an AI assistant

Your AI assistant can set a brand up too: get_brand_profile, update_brand_profile, fill_brand_profile, add_brand_knowledge and delete_brand_knowledge are in the API and on the MCP address. See API keys and AI assistants.