DM Champ Docs

Run click-to-message ads from the app

A click-to-message ad is a Facebook or Instagram ad with a Send message button. Someone taps it and a chat with your business opens in Messenger, Instagram Direct or WhatsApp, where your AI agent answers. On the Ads page you create these ads, start and pause them, and see what they spend and how many chats they start, without opening Ads Manager.

The Ads page is being rolled out in stages. Ads shows in the sidebar, after Broadcasts, once it is on for your account.

The same page also turns the people who fill in your Facebook lead forms into contacts. That part is covered in Facebook Lead Forms.

Before you start

  • A Facebook Page and an ad account with a payment method, both managed by the Facebook login you connect with.
  • The channel the chat should open in, connected in DM Champ: your Page for Messenger, your Instagram account for Instagram Direct (see Connecting Facebook & Instagram), or your WhatsApp number for WhatsApp.
  • Team members need view access to integrations to open the page, and edit access to integrations to connect Facebook or change ads.

Step 1: Connect your Facebook ad account

  1. Open Ads in the sidebar.
  2. Click Connect with Facebook. A Facebook window opens. If nothing happens, your browser blocked the window: allow pop-ups for this site and try again.
  3. Sign in with the Facebook login that manages your Page and your ad account, and choose what to share.
  4. Back in the app, pick your Ad account (the one that pays for the ads) and your Page (the Page your ads are shown as coming from), then click Save.

An ad account that is not active cannot run ads, so it cannot be picked. If the list is empty, the login you used has no ad account or no Page it can manage: click Reconnect with Facebook and use a login that manages both.

To pick a different ad account or Page later, click Change at the top of the page.

Step 2: Create an ad

On the Ads tab, click Create ad and fill in three sections. A preview on the right shows roughly how the ad looks on Facebook as you type.

Basics

  • Ad name: only you see it.
  • Where should the chat open? Messenger, Instagram Direct or WhatsApp.
  • Daily budget: the most the ad spends per day, as a whole number in your ad account’s currency.

Who sees it

  • Countries: the ad is shown to people in these countries, up to 25.
  • Age from and Age to: between 18 and 65.

What people see

  • Image: a JPG or PNG up to 10 MB. Square or wide images look best.
  • Primary text: the main text above the image.
  • Headline: the bold line under the image.
  • Greeting (optional): the first thing people see when the chat opens.

Click Create ad. Every ad is created paused, so nothing is spent until you press Start.

Step 3: Start, pause or delete an ad

Each ad in the list has its actions next to it:

  • Start runs the ad. You confirm first: the ad starts spending up to its daily budget from your ad account, and Facebook charges the payment method on that ad account.
  • Pause stops the ad and its spending. You can start it again later.
  • Delete removes the ad here and in your Facebook ad account. This cannot be undone.

Reading the results

The list shows, per ad:

Column What it means
Chat opens in Messenger, Instagram Direct or WhatsApp.
Status Paused (not running, not spending), Active (running, spending up to the daily budget), In review (Facebook is checking the ad; it starts by itself once approved), Rejected (not approved; open Ads Manager to see why), Ended or Error (open Ads Manager for the details).
Daily budget The most the ad spends per day.
Spent What the ad has spent so far.
Chats started People who started a conversation from this ad.

The list shows only the ads you created on this page, not everything else in your ad account.

Where the conversations show up

Chats that start from these ads land in Chats like any other conversation, with the ad shown as the contact’s source. Your AI agent answers them the same way it answers every message on that channel.

For what the app records about the ad a contact came from, and how to report sales back for your campaigns, see Click-to-WhatsApp Ad Attribution. If your ads send people to your website first, see Ad click attribution for WhatsApp.

Disconnecting

Click Disconnect at the top of the page. The Ads page stops managing your ads and stops receiving new leads from your lead forms. Your ads stay in your Facebook ad account, where you can keep managing them in Ads Manager.

Next steps