📝Creating Campaigns

Here's a comprehensive guide to creating and managing campaigns in DM Champ:

Campaign Types:

1. Outgoing Campaigns

   • Used for broadcasts where you initiate the conversation

   • Requires a contact list

   • Good for proactive outreach

2. Incoming Campaigns

   • Handles messages from unknown contacts

   • Perfect for website chat widgets

   • Simpler setup process

3. Combined Campaigns

   • Ideal for opt-in funnels

   • Requires at least first name and phone number

   • Can handle both incoming messages and outbound follow-ups

   • Can be integrated with tools like Zapier for automation

Initial Setup:

1. For new accounts, DM Champ automatically creates an initial incoming campaign

2. To create a new campaign:

   • Click "New Campaign"

   • Name your campaign

   • Select campaign type

   • Choose language

   • Enable bookings if needed

Campaign Configuration:

1. Sales Pages/Website Links

   • Add up to 5 relevant pages

   • Keep it focused (e.g., opt-in page, sales page, pricing page)

   • Providing links allows DM Champ to auto-generate campaign content

2. Response Parameters

   • Keep default timing settings for natural conversation flow

   • Minimum and maximum response delays

   • Active hours setting (24/7 or specific hours)

3. Key Components:

   • Opening message (must include first name)

   • FAQs (can be updated based on common questions)

   • Resources (links AI can share)

   • Additional information field for temporary changes or updates

Advanced Features:

1. Tags

   • Create tags for specific actions (e.g., "booked")

   • Define trigger conditions

   • Set up webhooks for integration with other systems

2. Custom Functions

   • Create API integrations

   • Examples: order tracking, payment processing, quotation generation

   • Available under Settings > Custom Functions

• Campaign Launch: For Outgoing Campaigns:

  • Drip mode option for large lists

  • Set execution date

  • Enable/disable AI mode

  • Configure automatic follow-ups

  • Submit for approval

• Campaign Optimization:

  • Use the "Optimize Campaign" feature to update existing campaigns

  • Helpful for adding promotional content

  • Takes 1-2 minutes to process changes

Note: Approval times vary based on Meta Business Manager verification status - verified accounts get faster approvals.