# Write with AI

**Write with AI** in the composer writes the post for you, in a version for every channel you picked, each within that channel's length limit.

The drafts follow the brand's [brand profile](brand-profile.md): its tone, words, emoji, language and call to action, and the facts in its knowledge.

::: master-only
<figure><img src="../.gitbook/assets/v2-postbird-ai-draft.png" alt="The Write with AI panel in the composer: the cost per draft, the What is the post about field, a Tone menu, a Link to include field and the Write drafts button"><figcaption><p>Describe the post, pick a tone, and Postbird writes a version per channel.</p></figcaption></figure>
:::

1. Pick the channels first, then click **Write with AI**.
2. Under **What is the post about?** describe the post in a sentence or two.
3. Pick a **Tone** (for example friendly or professional) and, if you want, a **Link to include**. The link is pasted into the post exactly as you typed it.
4. Click **Write drafts**.
5. For each draft, click **Use as post text** to make it the text every channel shares, or **Use for** followed by the channel's name to give only that channel its own text. Drafts can include follow-up posts for channels that do threads.

## What it costs

Each round of drafts costs **0.25 credits** from your credit balance, the same balance you use in DM Champ. Your balance, what used it in the last 30 days and the **Add credits** button are under **Settings**, **Credits**; when you run out, the message in the AI window links there. You only pay when drafts come back. If your account uses its own AI key, the drafts run on that key instead and no credits are taken.

## Hashtags

**Hashtags** in the composer suggests hashtags for your post, separately for each network you picked, based on what the post says and the brand's [brand profile](brand-profile.md), with the hashtags you always add first and the ones you never use left out.

1. Write the post and pick the channels first.
2. Click **Hashtags**, then **Suggest hashtags**.
3. Each network gets its own ideas, as many as suit that network: a few on LinkedIn, one or two on X, more on Instagram and TikTok. Each tag says **Popular** (many people follow it) or **Specific** (it matches this exact topic, so the people who find it are the right ones).
4. Click a hashtag to add it, or **Add all** for a network. Hashtags for one network only go into the text for that network's channels, so your Instagram hashtags never end up on LinkedIn.

Some networks, like Reddit, Google Business Profile, Telegram and Discord, usually do better without hashtags, so none are suggested there. A post where hashtags would look out of place, like an apology or sad news, gets none either.

### Saved hashtag groups

Click **Save as group** on a set of suggestions to keep it under a name for this brand. Under **Saved groups**, click a group to add all its hashtags to the text you have open in the editor. The **x** next to a group deletes it.

Each round of suggestions costs **0.10 credits** from your credit balance. You only pay when suggestions come back, and nothing is taken when none of your channels use hashtags. If your account uses its own AI key, suggestions run on that key instead and no credits are taken.

## Make an image

**Make an image** turns a description into a few image options for your post.

1. Click **Make an image**. The description starts from your post text; change it to say what the image should show.
2. Pick a **Shape**: Square fits every feed, Portrait takes more room in Instagram and Facebook feeds, Wide suits LinkedIn, X and YouTube, and Story fits stories, reels and TikTok.
3. Pick how many **Options** you want and click **Make images**. It takes about half a minute.
4. Click **Add to post** under the image you like. Every image is also saved to your [media](composer-and-calendar.md), so you can use the others later.

Images come without words in them, because AI often gets lettering wrong.

Each image costs **0.25 credits** from your credit balance, the same as an AI draft. You pay only for the images that come back: an image that could not be made is not charged. Images always use credits, also when your account uses its own AI key.