DM Champ Docs

Find Leads

Find Leads searches for real local businesses — and the people who run them. You fill in a short form (what kind of business, where), and you get back a list of businesses you can review, tag, and import as contacts. Alongside each business, Find Leads also looks for its decision-makers: owners, founders and managers, with their role, their LinkedIn profile, and — where one can be confirmed — a verified work email address.

Find Leads is part of the Champions Circle. If you’re a member it’s already in your sidebar, with nothing to request. Agencies in the Circle can switch it on for an individual client too: open the client’s Edit Sub-Account window and turn Find Leads on under Features. See Champions Circle.

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Leads you find are inert. Importing them creates ordinary contacts with no AI agent assigned and nothing sent. Nothing goes out until you decide to send it.

Open Find Leads in the sidebar and fill in the form.

Field What it does
Keyword The kind of business you want, in plain words: dentists, wedding photographer, accounting firm.
Country Required. Town names repeat around the world, so this keeps the search inside the country you meant.
City The city or town to search in.
Area / street / postcode Optional. Narrows the search to a neighbourhood, street or postcode — Jordaan, Keizersgracht, 1015.
Extra keywords Optional. Added to the search as-is. Anything that narrows down the kind of business you want: vegan, 24/7, luxury.
Max leads Your spend cap. You’re charged 0.25 credits per lead that comes back with contact details — leads without any are free — so this is the most a search can cost you.
Contact details Which leads are kept: any, email, phone, email + phone, or a social profile. Find Leads always looks for every contact detail; this only decides which leads make the list. You’re never charged for a lead without any.

Press Search. The first businesses appear quickly, then contact details fill in row by row as each website is checked. A large search keeps widening the area on its own until it reaches your cap, so there’s no “load more” to keep clicking.

You can only run one search at a time. If you want to stop one, press Reset: the search stops for real, and anything already found stays in Saved Leads.

Every search also looks for the people behind the businesses — owners, founders, and managers. When a person can be matched to a business in your results, they appear in that business’s Key persons column with their name, role, and a link to their LinkedIn profile. People who clearly belong to your search but couldn’t be matched to a specific business in the list show up as their own rows, so you don’t lose them.

For the most likely decision-makers, Find Leads also works out their work email address and checks it against the company’s mail server before showing it. Each email carries a status so you know exactly what you’re looking at:

Status Meaning
Verified This work email is confirmed as a real, active mailbox.
Unverified Our best guess at their work email. It couldn’t be checked, so treat it as unconfirmed.
Catch-all The company’s mail server accepts any address, so the guess couldn’t be confirmed or ruled out.
No email found The usual work-email patterns for this company were tried and none of them exist.
Not checked Nothing to work from — no company domain, or a personal mailbox provider.

Not every business yields a named person, and not every person yields a verified email — that depends on how visible the company and its people are online. Well-established businesses with their own website and LinkedIn presence do best.

Saved Leads

Every lead you find is kept in Saved Leads, across all your searches. This is where you work through them.

You can star the ones worth chasing, add tags, move a lead through your own stages, add custom fields, and export the list to CSV — the export includes each lead’s key persons and their emails.

The Searches button lists every search you’ve run, with what each one found and the credits it used. Click a search to see just its leads in the table behind it — a pill above the filters shows which search you’re looking at, and its × (or the All filter) brings every lead back. From the same list, Find more looks in nearby areas and for similar terms to grow that search, and CSV exports only that search’s leads.

Adding saved leads to a contact list

In Saved Leads, tick the leads you want (or the box in the header to select every lead in view). A bar appears at the bottom of the page with Add to list and Download (and Send to, if you have LinkedIn Outreach; see Sending saved leads to LinkedIn Outreach).

  1. Press Add to list.
  2. Pick one of your contact lists, or press + New list to create one there and then.
  3. Press Add to list to confirm.

Each lead becomes a contact on the way in:

  • If you already have a contact with the same email address or phone number, that contact is added to the list. Nothing about it changes.
  • If not, a new contact is created with the AI off and nothing sent. A lead with an email address becomes an email contact; a lead with only a phone number becomes a WhatsApp contact.
  • A lead without an email address or a phone number is skipped, because there is nothing to reach it on.

A message at the bottom of the screen tells you how many contacts were added to the list, how many of them are new and how many leads were skipped. Adding the same leads again later reuses the same contacts, so you never end up with duplicates.

Adding to a list does not message anyone. If you later want to reach them, you do that yourself from Contacts or a broadcast to the list, exactly as with any other contact, and normal messaging rules apply. Smart lists do not appear in the picker, because they fill themselves from their rules.

Sending saved leads to LinkedIn Outreach

If your account has LinkedIn Outreach (it is part of the Champions Circle), the bar that appears when you tick leads in Saved Leads also has a Send to button, named after LinkedIn Outreach as it appears in your sidebar. It adds the people behind the selected leads to one of your LinkedIn outreach agents, so the agent can reach out to them on LinkedIn.

  1. Tick the leads you want in Saved Leads. The Has LinkedIn filter above the table shows only the leads that have a LinkedIn profile.
  2. Press Send to in the bar at the bottom.
  3. Pick the agent that should reach out to them.
  4. Press Send.

What gets sent:

  • A person you found (a row with a name and a role) is added with their own LinkedIn profile.
  • A business is added through its Key persons: every key person with a LinkedIn profile is added as their own lead.
  • Leads without a LinkedIn profile are skipped. The message at the bottom of the screen tells you how many people were added, how many were already in LinkedIn Outreach and how many leads were skipped.

Sending does not message anyone. The people land in the agent’s leads, are scored against its ideal customer profile like every other new lead, and the agent decides who to reach out to and when, within its own daily limits. Sending the same leads again does not create duplicates.

Good to know:

  • You can send up to 500 leads at a time. For more, send them in batches.
  • The agent needs a LinkedIn account to send from. An agent without one is marked No LinkedIn account yet in the list, and you add the account to it in LinkedIn Outreach first.
  • If you have no agents yet, or have never opened LinkedIn Outreach, the window has a button that opens it so you can set one up.

Credits

You are charged 0.25 credits for each lead that comes back with at least one contact detail (an email, a phone number, or a social profile — a verified decision-maker email counts too). A few more consequences worth knowing:

  • A lead with no contact details at all is never charged.
  • A business you already have from an earlier search isn’t saved or charged twice.
  • Re-running an older search doesn’t add decision-makers to the businesses you already own. The people found by the re-run appear as their own rows instead, and those rows are new leads, so they’re charged like any other lead with contact details.
  • The Max leads cap is the ceiling on what one search can cost you.
  • Sometimes a search returns a few extra leads beyond your cap. Those are free.
  • Decision-makers and email verification are included — they don’t cost extra.

Your balance and history are on the Billing System page.

Good to know

  • Contact details come from each business’s own website. No website usually means no email, though the phone number is often still there. In markets where small businesses run on social pages instead of websites, expect more phone numbers and fewer emails.
  • Decision-maker coverage varies by market. Businesses whose owners are on LinkedIn are found far more reliably than ones with no online presence beyond a listing.
  • Contact people responsibly. These are real businesses and real people who haven’t asked to hear from you. Local marketing and anti-spam rules still apply, and so do the rules of whichever channel you message them on.

Need help?

If a search behaves unexpectedly, note the keyword, city and country you used and reach out via our email support.